Choose Paint Color According to Gender, Appetite, Mood
When you set out to paint a room, why not base your paint color choice on discoveries made in scientific research? Experts say that how we see color is a matter of high science, as photoreceptors in our retinas translate various wavelengths of light energy into colors. Then there is the way people process colors, which is complexly bonded with our emotions. A huge amount of research has revealed some consistent answers to such things as which colors do the genders prefer, what colors increase the appetite for food, what emotions do various colors evoke, and even what changes are there in color preferences as people age?
Color and Gender Preference
While not everyone falls into line with the findings, various studies have come to consistent conclusions as relates to which colors the sexes prefer. This information can be helpful when trying to reach a compromise as far as paint colors for interior walls. Since what men like is not necessarily the same as women, an awareness of gender preferences can help frame rational arguments and promote greater understanding.
- Female favorites are: Blue, purple, and green
- Male favorites are: Blue, green, and black
- Least favorite colors for females are: Orange, brown, and gray
- Least favorite colors for males are: Brown, orange, and purple
There are obvious points of agreement between the genders, and the strongest point of disagreement involves purple, which is a favorite among females and a least favorite color among males.
Among the many gender differences related to color, here is one additional scientific finding: Compared to women, men tend to prefer stronger chromas. A color’s chroma is the measure of how intense or pure the color is or how saturated.
Color and Emotional Responses
Saturation and brightness have a lot to do with emotional responses that people have to color. Energy levels are increased by stronger chromas, according to experts. Bright colors are a source of greater visual pleasure. The following are some colors and emotional responses that have been identified with them, which can be helpful when trying to create a certain mood or dynamic in a room you are planning to paint:
- Improved focus: Yellow (but don’t use yellow as the main color, or the result can be restlessness)
- Increased appetite: Yellow
- Energizing and Stimulating: Red and Orange
- Soothing to the nerves: Blues, Greens, and Purples
- Uplifting: Red, Orange, and Yellow
- Calmness and serenity: Cobalt Blue
- Improved communication: Turquoise and Pastel Blue
- Promote improved sleep: Green, Blue, Gray, and Purple (all cool colors)
- Improved academic performance: Green, which is associated with growth and calm
Color and Age Preferences
There are certain colors associated with age preferences that show a consistent popularity throughout life, though blue is the only color highly favored by people of every age. Green is popular through age 50. Purple is very popular from age 19 through 69. Red is popular with people of every age except 70 and older.
This brief overview of color and science can become welcome information for anyone experiencing the common dilemma of deciding on an interior paint color. Our paint professionals are also available to provide tips, because they have gained a lot of insights through their experiences.
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